Expensive blogs
The advertising expenses in Internet are growing rapidly. Except for the traditional advertising form (like e.g. sponsored links, banners) the new solutions are met. Only in USA, the expenses for new advertising form in the last year have grown by app. 200%. More then 80% of 20 million dollar were invested in blogs. Analytics predict that American advertising market on blogs, podcasts and RSS will double each year. It means that in 2010 advertiser will pay more than 750 million dollar for that.From "Polityka" No 20/2006